Technology has helped many businesses in targeting potential customers. The presence of social media helps in lead generation and engagement with old customers by serving new deals and the way they connect with you.
One of these technological advancements is the use of chatbots through social media platforms such as Facebook Twitter and Instagram, as well as other mobile applications.
Many apps include an option where you can talk to a chatbot and the chatbot will answer your questions based on the options given to you. Many companies have started using WhatsApp to answer your queries via chatbots.
Facebook allowed the use of bots in 2016, leading to the popularity of chatbot marketing. Chatbots on Facebook are used to recruit talent, lead leads, close sales deals, and more.
It saves time and money for the company's resources. It increases efficiency through better customer service and marketing.
Let's see what chatbots can offer to help grow your business:
Help in lead generation
Use the Facebook auto-message responder to target people who comment on your posts. You can also use Click-to-messenger ads for people who click your call-to-action button to direct them to your chat.
When people reply to your messages from the chatbot, their contacts are added to their contact list. That way you can get ahead.
You can improve the messages sent by your chatbot by personalizing your messages. The messages can be based on the interests of the user. Chatbots can learn what users like and what their interests are based on their history and social media profiles.
When you understand your users' interests, you can segment your audience based on their interests. You can also have a two-way conversation to see if they are interested in your services. If they are, then you can use your customer service to help them.
Right techniques of customer engagement
Use chatbots to send timely promotions and let them know what new content you have to offer. Use a rewards program to keep your loyal customer base interested in you. Keep updating them with exclusive invites and new offers.
Use chatbots to place orders and recommend to customers. You can also offer them some discounts to add value to your relationship with your customers. Chatbots also help in getting customer feedback and reviewing the services and products you offer.
Ask your customers to rate you from one to five stars, or have them take a survey. This way you can analyze what you need to improve and what works for you.
Get your hands on Automation
Use chatbots to answer customer questions and help them avoid the hassle of making customer service calls. You can also send them suggestions related to their query. Reminder updates for orders and event registrations can be done.
To be available 24 hours and 7 days, you need too much labor to answer emails and phone calls. With a chatbot, you can reach out to customers when they send you any help.
Impress your customers with fast response times and make them trust you more. Use a smart FAQ to answer regular queries, and if there are any issues that can be resolved through human customer service, the chatbot can redirect them to live chat.
Further visit: Facebook Marketing: The Best Uses of Facebook for Business in 2022
You can use chatbots: notify your customers about new product launches;
Update your content with FAQ guides and better product and service explainers.
Use autoresponders to give your contact list confidence in whatever you're doing.
These chatbots can also be used on your website to connect with customers who visit your website and want to get in touch with customer service for assistance.
Example - You are a lender that offers loans through your website and accepts online applications. You can use chatbots on Facebook and your website to get new leads.
Alternatively, it can be used to solve their query. You can use the chatbot to inform them of your services, such as you offer 100% secured loans as well as loans such as Provident Payday and Personal Loans.
Conclusion
Facebook chatbots are used to generate leads, qualify them and keep them interested. It also helps businesses increase traffic and conversion rates, and gives you the adaptability and flexibility to improve your business.
Build relationships with your customers and take the opportunity to connect with new prospects. Technological advancements have made our lives more comfortable, and businesses are taking advantage of it for the better.
With timely progress and the right measures, you can shape chatbots to be your power. Go from 0 to 100 with the help of the chatbot and fly higher.